When generating a business model, it is important to research and examine existing prior art to determine "analogs" - models that are known to work, which one can learn from and emulate - and "antilogs" - models that are known not to work, which one can learn from in the hope that their mistakes can be avoided. Here, one page of a business model document examines various revenue model choice questions to determine the optimal path for a startup's monetization. Details obscured for confidentiality.